Brand Kit

Marks, Colour And Type

Everything a journalist or partner needs to show the venue correctly. Use the files as they are. Do not redraw them.

The Wordmark

Both Themes

The word reads as one lockup. Junior sits in the primary type colour, Shot sits in orange, and the hexagonal mark stands in for the letter o.

Files

Download The Existing Assets

Palette

Colour

Ink

#0A0A0A

Dark background and light theme type

Paper

#FFFFFF

Light background and dark theme type on cards

Orange

#F7931A

Primary accent. Calls to action and key numbers

Deep Orange

#B4690E

Small accent type on light backgrounds

Positive

#2BB673

Live and positive only

Negative

#D9534F

Risk and negative only

Hairline

#E5E7EB

Light theme borders

Hairline Dark

#272727

Dark theme borders

Type

Type Treatment

Display

Space Grotesk

Headlines on marketing pages run at weight 800 with tight tracking. Headings on trading screens stay upright.

Body

Inter

Body copy in sentence case, generous line height, never centred in long form.

Numbers

IBM Plex Mono

Every number, label and overline sets in tabular mono so columns line up.

Boilerplate

One Paragraph

JuniorShot is a parimutuel Bitcoin prediction venue. Players stake higher or lower on where Bitcoin goes, pool against pool, with no house on the other side. Staking closes before the strike is read, settlement takes the median of five exchange direct sources, and winners split the losing pool in proportion to stake after a published rake. The venue runs today on free points, which have no cash value.

Usage

Rules

Keep clear space around the wordmark equal to the height of the mark.

Do not recolour, stretch, rotate, outline or add effects to the mark.

Do not rewrite the lockup as two words or change the capitalisation.

Place the mark on ink or paper backgrounds, never on a busy photograph.

Do not imply a partnership, endorsement or listing that does not exist.

Never present demo figures as production volume. Keep the demo label attached.

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